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What Makes a Superhero?


Every day, in homes across the country, parents and caregivers do something extraordinary: They help build the foundation for their child’s lifelong learning.

This Mother’s Day, Vroom set out to celebrate one of these amazing caregivers, and everything she does for and with her child.

This is the story of Camellia and Cammie, who became a family just one month after Cammie was born. Now at the age of five, Cammie thanks her mother, for every moment they’ve shared together—from simple games like hide and seek, to the most common of routines—like cooking, cleaning, and washing their dog. Everyday moments that have had a profound impact on Cammie’s early learning.

This Vroom story is for everyone who has filled the important role of a superhero in the life of a child. Because it’s every little thing you do with your child that’s #WhatMakesASuperhero.

Create Superhero Moments Every Day

Between ages 0-5 positive interactions we share with children help build their brains.

To support these interactions, we’ve created an app that makes it easy to access simple, fun brain building activities any time.

Daily Vroom enhances the things you already do and helps spark new ideas! Download the free Daily Vroom app today for daily brain building fun on the go!

  • Daily Vroom is an app that helps busy parents make the most of the time they have. Turn fun, everyday moments into brain building moments.

  • Whether you’re sharing a snack, doing laundry or out and about, you can find a Vroom brain building moment.

  • You can share every Vroom moment and every badge you earn with all of your friends and family.

What is Vroom?

New science tells us that our children’s first years are when they develop the foundation for lifelong learning. Every time we connect with them, it’s not just their eyes that light up - it’s their brains too. In these moments, half a million neurons fire at once, taking in all the things we say and do. We can’t see it happening, but it’s all there, all at work. That’s why is here.

turns shared moments into brain building moments. Whether it’s mealtime, bathtime, or anytime in between, there are always ways to nurture our children's growing minds.