Every parent has what it takes to be a brain builder.

What is Vroom?

New science tells us that our children’s first years are when they develop the foundation for all future learning. Every time we connect with them, it’s not just their eyes that light up - it’s their brains. In these moments, half a million neurons fire at once, taking in all the things we say and do. We can’t see it happening, but it’s all there, all at work. That’s why is here.

turns shared moments into brain-building moments. Whether it’s mealtime, bath time, or anytime in between, there are always ways to nurture our children's growing minds.

The Team Behind Vroom

Vroom was developed by a group of dedicated scientists, community leaders and trusted brands, with input from community organizations and families like yours. Together, we're providing parents and caregivers with ways to boost early learning.